Logo design and color palette selection for Venture Kids, a new small business that will send kids' activity boxes. I worked closely with the business owner and we wanted to make sure the branding was playful, gender-neutral, and evoked a sense of adventure.
Round 1 of logo design and colors. I designed a complex version and a simpler version for smaller use cases.
Final version of backpack logo, with some design and color edits.
The client wanted to go in a different direction, so I designed this new version with a paper plane as a simpler approach to the logo.
